Editorial Policy

When it comes to your health, you need to feel not only confident about the choices you make, but the information that helps you make them. That’s why we feel it’s important to share how we go about doing what we do—from how we create and ensure the accuracy of our content to who’s behind it and more. If you have any questions or comments, please reach out to us by emailing [email protected]
Every piece of content across Softer Pillow is conceived and created with these core principles in mind:
Our readers come first: Every article is published because we feel, based on professional expertise and audience data, that it will help you better understand your health. New content ideas are inspired by current research, medical advances, guideline changes, incidence rates, trends, and more.
Reliable information is power: We root our content in trusted research that reflects the current understanding of the medical and wellness expert communities so you can feel empowered to make decisions for you and your loved ones.
Inclusivity: While content is written for a primarily U.S. audience, we work to ensure that, if applicable, it is representative of important considerations and differences in information for people of different ages, physical and mental abilities, gender identities, sexual orientations, ethnicities, relationship statuses, and family types.
Softer Pillow content is for informational purposes and is not intended to serve as a substitute for the advice of a physician or other healthcare professional.
The editorial staff manages all of the content you find on our sites. As information in the space we cover is ever-evolving, we report on the body of research on a topic rather than a single study or opinion. We support and justify statements, claims, and suggestions with clear, primary references that are, when applicable, peer-reviewed. Sources are listed at the bottom of every article containing a statement of medical fact. Priority is given to using the most recent, significant sources on a matter.
We favor the reporting of research done on humans, rather than animals. When animal research is relevant and all that is available on a matter, it may be reported, but will be identified as such. Though animal research results can not automatically be applied to humans, findings can further understanding of some subjects.
Our expert writers responsibly balance the presentation of verifiable facts with professional perspectives, both their own and those of respected peers. Opinions are clearly stated as such.
Softer Pillow contributors do not give preferential treatment to any outside resource (company, publication, video, affiliate, website) based on their relationship with the person or company who authors or owns that resource—even if that person is himself or herself.. Whether you find one of our articles via search, on-site navigation, social media, email, or some other means, you can be sure that “what you see is what you get.” Softer Pillow guidelines strictly prohibit titles that do not accurately match the content of the article.
Links are added to content with the sole purpose of navigating you to relevant content throughout our sites that may help further your knowledge about your topic of interest. We may link to outside web pages if they relate to a source used to create our content or we think they provide additional information that may be of assistance.
Quality Standards
Every article you see has several people behind it working to make sure that it is responsible, accurate, understandable, helpful, and reflective of our guiding principles and editorial guidelines.
Content is only published to the site after it has been reviewed and edited by our editorial team. All visuals, tools, and videos are subject to the same approval process.
Our editors approve all article ideas independently. They review and edit all material before it is published and work to regularly improve our corpus to ensure that it remains comprehensive and best in class.
The editorial team evaluates existing content as a matter of routine to flag any articles that contain information that is known to be or is likely to be out of date. If necessary, articles are re-edited.
If an article has been modified, it will be designated as such (and dated) at the top of the page. Experienced freelancers trained in our process and policies assist with some updating efforts.
The editorial team collaborates with other Softer Pillow colleagues to ensure that every aspect of our sites is in line with our mission and standards.
Among the other staffers dedicated to ensuring the quality of what you see:
Photo editors and illustrators help choose images and create art that reflects our variety of readers and properly represents the topic at hand.
Our data sciences team continuously looks at search trends in the space to ensure that we have content that meets your needs.
Product managers, designers, and engineers monitor usage of our sites, in accordance with our Privacy Policy, to improve your experience across all devices and develop new features.
Softer Pillow staff members who work on content creation do not work on the advertising team. All staffers are responsible for disclosing any potential conflicts of interest.
We carefully recruit and work with writers who are experts in their areas, from board-certified doctors to credentialed dietitians to licensed therapists and others. This group includes notable voices in their respective disciplines who have experience working with people looking to live their healthiest, happiest lives—just like you.
Licensed & Third-Party Content
Licensed or third-party content is carefully reviewed by the Softer Pillow editorial team to ensure that it is aligned with our policies and standards. Any such content is labeled to notify you of its source.
Softer Pillow accepts advertising on all of its sites but maintains a strict and clear separation between advertising and editorial content. Please see our Advertising Policy for full details on how advertisements and sponsored content are distinguished on our pages and the guidelines to which they must adhere.
Special attention is paid to featuring advertising in a way that will not interfere with your reading experience. This relates to both page design and the number of ads we choose to feature on a page.
Product Recommendations
The internet offers endless consumer choice, putting millions of products at your fingertips, and we want to do what we can to streamline the steps you need to take to find what you’re looking for quickly and reliably.
The expert writers and editors of Softer Pillow product review team help our users make the best purchase decisions by obsessively scouring the retail landscape (both online and off) to identify and research the best products for your healthy lifestyle and family. We receive an affiliate commission on some, but not all, of the products that we recommend if you decide to click through to the retailer site and make a purchase.
Trust: Our independent writers and testers pick products that are the best in their category and they do not know the terms of any of our affiliate partnerships, so you can be sure you are getting authentic and trustworthy recommendations. Furthermore, we buy all of the products that we test with our own money and never accept anything for free from manufacturers. We want to make sure we’re providing you with the most unbiased feedback that we can.
Product content: Curated lists of recommendations are written by writers with subject-matter expertise in every product category. Recommended products run the gamut from budget to splurge-worthy, and are not favored because of any loyalty to one specific retailer or brand. We make it a point to recommend products from reliable companies who deliver exemplary customer service, so you can have a seamless shopping experience. The availability of products is checked daily by a team of dedicated editors.
After a list is published, it is regularly revisited and updated, if needed, to ensure that existing recommendations are fresh, accurate, and helpful.
If you have questions, comments, or opinions you’d like to share with our product review team, please email [email protected]